12 must know tips for starting your wedding photography business
Many photographers find the wedding photography business quite enjoyable. Apart from being interesting, the business of wedding photography can also help you to earn a decent income. However, this profession demands some important and unique skills. You definitely should know how to take great pictures, but apart from that, there are some other things that you must know before starting your wedding photography business.
There are many talented photographers, but they may lack some skills which will prevent them from getting success in their wedding photography business.
Here’s 12 tips that I feel you must know before starting your wedding photography business. So, before you quit your mundane job and take the giant leap towards your dreams, go through the tips carefully. This is by no means an exhaustive list, but is certainly a start.
Start with the basic 5 necessities
A wedding photography business does not only mean that you have to take photographs at weddings. A business requires proper planning and organisation. You must get these following 5 things ready before you start your wedding photography business.
- To compete in this market I would suggest you get yourself a properly designed website where customers can see all the features that you would be providing and a contact page where customers can connect with you.
- You will also need a marketing plan. Without a marketing plan, your business is going to be unpredictable.
- Create some space at home as an office and make sure you have the photography equipment you need.
- You will need to think about building a team you can rely on to help you with things like bookkeeping, post processing and marketing. Don’t try and do it all!
- Taxes, insurances, bank accounts and business registration etc. should be ready before you start with your business.
Many photographers hastily start their business without focusing on these basic 5 necessities and then they regret it later. So, make sure you don’t fall into the same trap.
Think out of the box
If you’re thinking about a wedding photography business, it probably means that you already have great photography skills. However, in order to stand out from the crowd, you will need to think of something unique that will attract the customers to you.
The more innovative your packages and services are, the more customers you will gain. Being great at photography is not enough these days, you need to have something unique about you, your business and your offers.
You also need to be a very responsible person because wedding photography deals with capturing each and every magical moment of the couple. Apart from being responsible, you also need to be patient.
Having a customer centric thinking would also help your wedding photography business to prosper rapidly.
Pay a lot of attention to the tiny details
Your business of wedding photography will prosper more when you learn to pay attention to the details. If you fail to pay proper attention to the tiny details in the wedding, you will stumble in your wedding photography business.
Not only the details of the wedding, you must also concentrate on the tiny details mentioned in the contract. You should try your best to keep the promises that you have made to your clients. By being a customer centric person, you will earn a good name and reputation for your company.
You must follow the golden rule: Customer satisfaction is the ultimate mission of a business. This is because it is cheaper and easier to retain an old customer than to earn a new one.
If you keep your customers satisfied, then chances are that they will recommend you to their friends and relatives. This way, you will grow your business through referrals.
Word of mouth can affect a business hugely and if your customers are satisfied, then you don’t have to work too hard on building a reputation.
Although there is no fixed formula of customer satisfaction, you must try your best to keep your customers happy.
You must keep your word
You should not take your promises lightly. If you have told your client that you will deliver the photographs in a month, then you should not ask for a week extra to deliver the photographs. Keeping your word will keep your customers happy.
Do not ignore emails and text messages from your customer
There are many service based business where customers feel neglected. I am sure that there are many wedding photographers that do not reply to their customers promptly. You can be extraordinary just by replying to the emails, calls and text messages of your customers quickly. Even if you are busy, try to reply within 24 hours.
Carry a friendly smile
You should be friendly and courteous throughout the wedding and even after the wedding. An amicable and helpful demeanor will help you and your business. You should also be empathetic and you must keep in mind that it is a very special day for the couple.
Be considerate of your customer’s feelings. You should keep in mind that even if you’re having a bad day, it is the most important day in the life of someone else. Having a friendly smile will do the trick for you.
You must be punctual
If you reach the wedding venue an hour before, then it’s great. But if you’re late, then you have already lost a customer. A wedding photographer is one of the most important people in the wedding ceremony and if you’re late, then there is no mercy. Getting to the venue early will help you to be prepared.
You must look professional. Therefore, formal shirts would look great. Dark colors like black and navy blue looks good on photographers.
This is one of the most important tips that you must keep in mind. It is extremely important to have backups when you are in the wedding photography business.
Back up lenses, back up cameras, back up computers and back up memory cards must be kept ready. You may think that you don’t require backups, but once your camera fails working on the eventful day, you would realize the importance of having backups.
Similarly, if you don’t have backup images, there can be a risk of losing all of the wedding photographs. If you end up losing the photographs by chance, then no excuse will calm the bride and the groom. An accident like this can cost you your entire business.
In the wedding photography business, patience is a very much needed virtue. You must keep in mind that it takes some time for a business to prosper. Therefore, you should be patient and you must try to learn from every situation.
There can be some mishaps and failures initially, but you must be patient. Be dedicated towards your business and try to stay calm. There will be clients and customers who won’t be too polite to you, but you should keep a calm demeanor in front of them.
If you’re having fun, your clients will too! Try not to get too stressed and just go with the flow. If you know you’re camera well, you won’t have to think too much about what you’re doing and you can enjoy the moment!