I wonder if Nikon are barking up the wrong tree?

I understand the temptation for camera companies to try to come up with something that with rival the smartphone, I can imagine the boardroom conversation of Nikon, Canon, Fuji, Olympus… etc. “How do we create a camera as popular as the iPhone?”… the R&D departments of these manufacturers would be in overdrive, whilst Apple and android developers have this market pretty well stitched up…

Nikon have released a camera, sorry, no, they call it an ‘Android Camera’. The idea is you can get better quality pics on the go and post them to all the social sharing sites… the only problem is it isn’t a phone, so it does not have cellular connection and only works on a wifi, so you need your smart phone with you as well if you want to post pics on the go

It looks like the Nikon Marketing department have done extensive research (not) and seem to think that using this new ‘Android Camera’ over your smartphone will result in more likes for your photo’s, making you more popular and helping you justify carrying the S800c and your smartphone everywhere you go!… watch the video if you like lame stuff…

[youtube http://www.youtube.com/watch?v=WxYVtd-F4_s&w=560&h=315]

Todays iCandy – Smokey Sunset

Smoke always deepens the colours of a sunset or sunrise. I was on my way home from the Gold Coast and decided to stay overnight at Coffs Harbour. What a great place for photography! The harbour has many vantage points and it is one of the few where you can capture sunset, and sunrise… this was at the end of a rock wall that must have been built to protect the marina, and as I was watching the sun set with my family dolphins were frolicking in the water around us… perfect!

Smokey Sunset

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